Archive for January, 2010

U.S. Urban Green Council new identity

Pentagram’s newest identity work is the USGBCNY’s (U.S. Green Building Council New York Chapter) brand identity, now called Urban Green to emphasize the institution’s considerable expertise in city-based environmental issues.

urban green logo
The new “squarish” look is suggesting the density and city blocks of Manhattan.

Check out the project outline on Pentagram’s blog >>

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