U.S. Urban Green Council new identity


Pentagram’s newest identity work is the USGBCNY’s (U.S. Green Building Council New York Chapter) brand identity, now called Urban Green to emphasize the institution’s considerable expertise in city-based environmental issues.

urban green logo
The new “squarish” look is suggesting the density and city blocks of Manhattan.

Check out the project outline on Pentagram’s blog >>

0 Responses to “U.S. Urban Green Council new identity”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: