Archive for May, 2008

Nike Football – “Take it to the next level”

Aiming to become the number one football brand, Nike has launched the “Take it to the next level” campaign. A two minute film, directed by Guy Ritchie was featured for the first time on tv during the Champions League semi final game Man U. – Barcelona.
When I saw it for the first time (great game. I supported Barcelona…) I didn’t get the whole picture, since the pace of the movie is quite fast.
Reading the story it helped and now I makes a lot sense when watching it:
The hero of the movie, a star for his amateur club, is spotted by Arsenal manager Arsene Wenger and recruited to play against the world’s best, including Cristiano Ronaldo, Zlatan Ibrahimovic, Ruud Van Nistelrooy, Ronaldinho and Wayne Rooney.