Archive for July, 2008

Hyperdunk “testimonials” – hillarious videos

Personally, I think these videos are hillarious. Great campaign.

This one is worth seeing as well:


Nike withdrawing Hyperdunk (basketball shoe) ads following homophobic accusations

Short insight on Nike Hyperdunk: so, the shoe is one of the key styles that Nike launched for the Beijing Olympics 2008. Hyperdunk features a new technology called “Flywire” which consists in a series of fibers that act like a “skeleton” for the shoe, thus reducing the weight o the shoe. Here’s more about the shoe [Shoe geek? Hmm…I might be, but it’s work related so I felt the need to mention that. 😀 ]

Anyway, going back to the main subject, it seems that the Hyperdunk campaign, containing a series of print ads with headlines like: “That Ain’t Right,” “Isn’t That Cute,” and “Punks Jump Up.”, has been considered by some people homophobic:

More to read here

NIKE, AKQA and MindShare Partner to Change Widget Advertising for Good

NEW YORK–(BUSINESS WIRE)–Eyeblaster, home of the worlds most innovative integrated digital marketing solutions, has been selected by global advertising agency AKQA and worldwide media agency network MindShare to serve and measure innovative branding video widgets for NIKE across 10 countries.

As part of a multi-faceted campaign that crosses multiple borders, the widgets leverage Eyeblasters digital expertise and technology to enhance user experience and brand integration for one of the most well-known brands on the planet.

Were excited to launch one of the largest global video widget campaigns ever, said Mike Cookson, content and media director at Nike EMEA. AKQAs creative ability, MindShares leading distribution strategy and Eyeblasters targeting technology is enabling Nike to distribute content in ever-smarter ways.

NIKEs new campaign uses ad-unit content distribution (ACD) to extend the reach of NIKE branded football films found on its groundbreaking NIKEFootball website. AKQA designed the NIKE widget to showcase video using well known sporting and media celebrities to deliver NIKE branded content directly from a video banner ad to social networks, homepages, blogs, etc.

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