Posts Tagged 'Advertising'

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Hyperdunk “testimonials” – hillarious videos

Personally, I think these videos are hillarious. Great campaign.

This one is worth seeing as well:

Nike withdrawing Hyperdunk (basketball shoe) ads following homophobic accusations

Short insight on Nike Hyperdunk: so, the shoe is one of the key styles that Nike launched for the Beijing Olympics 2008. Hyperdunk features a new technology called “Flywire” which consists in a series of fibers that act like a “skeleton” for the shoe, thus reducing the weight o the shoe. Here’s more about the shoe [Shoe geek? Hmm…I might be, but it’s work related so I felt the need to mention that. 😀 ]

Anyway, going back to the main subject, it seems that the Hyperdunk campaign, containing a series of print ads with headlines like: “That Ain’t Right,” “Isn’t That Cute,” and “Punks Jump Up.”, has been considered by some people homophobic:

More to read here

NIKE, AKQA and MindShare Partner to Change Widget Advertising for Good

NEW YORK–(BUSINESS WIRE)–Eyeblaster, home of the world’s most innovative integrated digital marketing solutions, has been selected by global advertising agency AKQA and worldwide media agency network MindShare to serve and measure innovative branding video widgets for NIKE across 10 countries.

As part of a multi-faceted campaign that crosses multiple borders, the widgets leverage Eyeblaster’s digital expertise and technology to enhance user experience and brand integration for one of the most well-known brands on the planet.

“We’re excited to launch one of the largest global video widget campaigns ever,” said Mike Cookson, content and media director at Nike EMEA. “AKQA’s creative ability, MindShare’s leading distribution strategy and Eyeblaster’s targeting technology is enabling Nike to distribute content in ever-smarter ways.”

NIKE’s new campaign uses ad-unit content distribution (ACD) to extend the reach of NIKE branded football films found on its groundbreaking NIKEFootball website. AKQA designed the NIKE widget to showcase video using well known sporting and media celebrities to deliver NIKE branded content directly from a video banner ad to social networks, homepages, blogs, etc.

Read more

Nike Football – “Take it to the next level”

Aiming to become the number one football brand, Nike has launched the “Take it to the next level” campaign. A two minute film, directed by Guy Ritchie was featured for the first time on tv during the Champions League semi final game Man U. – Barcelona.
When I saw it for the first time (great game. I supported Barcelona…) I didn’t get the whole picture, since the pace of the movie is quite fast.
Reading the story it helped and now I makes a lot sense when watching it:
The hero of the movie, a star for his amateur club, is spotted by Arsenal manager Arsene Wenger and recruited to play against the world’s best, including Cristiano Ronaldo, Zlatan Ibrahimovic, Ruud Van Nistelrooy, Ronaldinho and Wayne Rooney.
NIKE: TAKE IT TO THE NEXT LEVEL

Nike ’cause’ – play beautiful football

Nike’s campaign for a beautiful football in this World Cup:

“I am here to remind the world that this game is about skills, heart, honour, joy, team spirit… Together — me and you — we can make it beautiful again. Beautiful!” (Eric Cantona – starring in Nike’s ad)

What a “honder” feels like…

http://84.40.3.164/ or http://84.40.3.164/choir_viral_player.swf (u need sound)

This one of the best ads I’ve ever seen. It makes u feel what’s it like to drive a Honda… The sound is, in my opinion, the element that transmits the most the feeling of being in that car and driving it. And the way the sound it’s created… it makes u listen more carefully to hear how real it is. The rhythm is a “crescendo”, accelerating from start to finish, suggesting the agility of the Civic. Superb, in my opinion.

I don’t know if it has been on TV in the UK or it’s only a viral marketing ad, but I think is too good not to show it on TV also.