Nike withdrawing Hyperdunk (basketball shoe) ads following homophobic accusations


Short insight on Nike Hyperdunk: so, the shoe is one of the key styles that Nike launched for the Beijing Olympics 2008. Hyperdunk features a new technology called “Flywire” which consists in a series of fibers that act like a “skeleton” for the shoe, thus reducing the weight o the shoe. Here’s more about the shoe [Shoe geek? Hmm…I might be, but it’s work related so I felt the need to mention that. 😀 ]

Anyway, going back to the main subject, it seems that the Hyperdunk campaign, containing a series of print ads with headlines like: “That Ain’t Right,” “Isn’t That Cute,” and “Punks Jump Up.”, has been considered by some people homophobic:

More to read here

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