NIKE, AKQA and MindShare Partner to Change Widget Advertising for Good

NEW YORK–(BUSINESS WIRE)–Eyeblaster, home of the worlds most innovative integrated digital marketing solutions, has been selected by global advertising agency AKQA and worldwide media agency network MindShare to serve and measure innovative branding video widgets for NIKE across 10 countries.

As part of a multi-faceted campaign that crosses multiple borders, the widgets leverage Eyeblasters digital expertise and technology to enhance user experience and brand integration for one of the most well-known brands on the planet.

Were excited to launch one of the largest global video widget campaigns ever, said Mike Cookson, content and media director at Nike EMEA. AKQAs creative ability, MindShares leading distribution strategy and Eyeblasters targeting technology is enabling Nike to distribute content in ever-smarter ways.

NIKEs new campaign uses ad-unit content distribution (ACD) to extend the reach of NIKE branded football films found on its groundbreaking NIKEFootball website. AKQA designed the NIKE widget to showcase video using well known sporting and media celebrities to deliver NIKE branded content directly from a video banner ad to social networks, homepages, blogs, etc.

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