Paula Scher studied at the Tyler School of Art in Philadelphia and began her graphic design career as a record cover art director at both Atlantic and CBS Records in the 1970s. From 1984, she co-founded and ran Koppel & Scher in New York for seven years, then joined Pentagram as a principal in 1991.
Watch a short movie about a great designer talking about his work. It is worth it! Believe me! (again, be patient if u have a slow connection. u need Quiktime to be able to see it).