South Australia. A brilliant blend. Will it be a brilliant brand?



South Australia unveils it’s new brand under the name: “A brilliant blend”, wich apparantely refers mainly to the “blend” of the wines that are produced in this region, but it’s not limited to that.
The new logo is quite a good choice I think, playful, simple and optimistic. The representation of the letter “A” in the shape a drawn star might be a bit forced as I think not everybody will see the star as an “A” also. But that won’t be a problem if the logo will be accompanied by the tag “South Australia. A brilliant blend”.

“For the first time, the brand will be adopted by all Government agencies that market South Australia to consumers, in sectors such as tourism, education, business, arts and migration.”
Source: http://www.asiatraveltips.com

Interesting to see how the new brand will evolve. It would be nice to see these kind of efforts in Romania also.

More info at: http://www.tourism.sa.gov.au/default.asp
http://www.asiatraveltips.com/news06/251-Brand.shtml

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